AI is for everyone

It is skilled employees who achieve Otava’s targets. Our main ways of developing competence include everyday learning and cooperation with colleagues and partners. Competence and working methods can be developed through task rotation. There are also a variety of learning opportunities available, such as coaching programmes, training and online courses.

For example Otavamedia has been closely monitoring the changes and opportunities that have been brought about by the digitisation of work. Machine learning and artificial intelligence have already been in use for some time, for example, in the automation of marketing. The potential of generative AI has also been boldly tested, and many people have enjoyed smoother workflows or received help from a tireless assistant. The aim is to find the work stages in which AI will be of the greatest assistance.

The Digital Learning Path is a Teams channel that was established in 2019 to provide training and enable personnel to share information, and it has been in use ever since.

Everyone is encouraged to try and test how AI could be helpful in their own work.

“At an organisational level, we have been carefully monitoring the digitisation of work and the kinds of digital tools that exist. Since generative AI broke through in early 2023, our training sessions have been themed so that all of the tips and introductions have related to AI in one way or another,” says Marjatta Leino, Senior Specialist.

Everyone is encouraged to try and test how AI could be helpful in their own work.

Six Elements of AI study paths were organised at Otavamedia during 2024. It is a module that consists of meetings, self-study and a final assignment. Study paths are organised also 2025.

Since the beginning of 2023, AI-themed training sessions have been attended over 700 times.

The final assignments for the Elements of AI course were also presented to colleagues. These courses have identified many uses for AI that will streamline and speed up our work, and also free up time from routine tasks.

In editorial work, AI helps with tasks such as article headings and leads, and social media posts. Artificial intelligence is now part of the toolkit for magazine ADs, that is, the people who create infographics. Photos can be edited, and their backgrounds can be extended as required. Artificial intelligence can also help with creative illustrations.

But whatever you do with AI, you need to tell people about it. Fact checking is likewise always the responsibility of a human.

Tekniikan Maailma’s AI, Tuuma, and the ability to listen to Suomen Kuvalehti are additional services for readers that have been enabled by AI. Plussalaiset, Kaksplussa’s new service for parents, is another service that harnesses AI. The content displayed to readers will be adapted on the basis of their children’s ages.

Consumer customers and consumer sales have been at the forefront of AI utilisation, and its use has benefited the company’s business. For example, AI is used to predict the likelihood of customers placing an order. The unit programmes its own forecast models in-house.